What: How to get new clients with consistent messaging, production values and testimonials.
When: Wednesday, July 20, 2016 10:00 am Pacific / 1 pm Eastern
30 minutes of presentation time plus a chance to ask questions about your marketing challenges.
Where: Register online now
Our experts will dive into the power of consistency and why 3 things are essential to the success of your legal brand:
- Quality messaging
- High production value
- Testimonials
This is especially important considering our fragmented and over-saturated media landscape. These factors also play a big role when it comes to creating marketing messages that reach Millennials.
Facts show the enduring value attorneys place on law firm television advertising. Law firm TV advertising makes up a huge chunk of the more than $70 billion spent annually. Today legal services is #6 category among the top 20 biggest broadcast advertisers in the U.S.
Where it gets complicated for attorneys is in the messaging component. But messaging is much more that what is being said, it’s also how it is said and how it is presented.
You will discover:
- 3 ways to craft your marketing message.
- Communication strategies to avoid.
- Production values: video and commercial assets that pay off.
- Examples of great testimonials.
- Effective CTAs (call to action).
- Understanding your real clientele.
Our faculty
Tammy Kehe is Network Affiliates’ “ringleader,” responsible for the day-to-day management of the Legal Marketing Division. She has been integral in building Network Affiliates’ loyal client base and facilitating some of the best legal creative in broadcast advertising. Fueled by her long-time passion for marketing and advertising, Tammy says, “Our purpose is to create powerful marketing campaigns that reach the hearts and minds of the people our clients need to influence, every day.”
Tom Baldonado is Network Affiliate’s Executive Producer, serving as the Director and Photographer for hundreds of legal commercials. He joined the Network team in 1986 and is known for bringing something special to each and every project he touches. Tom is bilingual in Spanish and understands the Latin culture, bringing a strong advantage to Network Affiliates’ Hispanic marketing.
With more than 39 years of television and radio production experience, Tom is an amazing talent who enjoys providing Network’s clients with the best creative and technology in the business.
NTL Webinar – Get New Clients with Powerful Messaging, Production Values and Testimonials posted first on http://www.thenationaltriallawyers.org/feed/
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